Page 391 - JobsPlus - Occupational Handbook

Occupation Code: 5242 Sales Demonstrator and Representative
Alternative titles: Promoter, Product Demonstrator, Store Demonstrator, Sales Advisor Work environment
Job description and duties
Sales Demonstrators and Representatives are responsible for conducting promotions and product samplings at commercial premises and/or households with the aim of increasing sales. They are most commonly found in supermarkets, pharmacies, department stores and also during fairs or exhibitions. A Sales Demonstrator and Representative is typically expected to:
• Set up a stall and replenish goods on display
• Distribute samples, flyers and other
informational material
• Entice customers to try the product on offer
• Inform prospective customers of current
promotional offers
• Educate customers on how to use and care
for the product/s
• Handle customer queries and complaints,
and provide after sales service
• Maintain and develop relationships with
current and new customers
• Liaise with the company distributing the
product/s
Sales Demonstrators and Representatives are required to work for product distributors and spend their time in a variety of commercial premises and/or households. They may work on a full-time, part-time or casual basis. Freelance work may also be an option. Working during evenings and on Sundays may be required. One may be expected to work longer hours during the festive season and sales periods.
Working as a Sales Demonstrator and Representative requires standing up for extended periods. The demands of this role may also require Sales Demonstrators and Representatives to move from one location to another during the same shift.
Occupation data
Entry level education / special licences / warrants
Although qualifications are useful, experience and attitude tend to be given considerable weight by employers.
Nonetheless, a qualification at MQF Level 2 or higher in Business or related subjects may be required by employers. Training programmes include:
Number of employees (2017)
895
Share of foreigners (2017)
17%
Job Outlook (2018 - 2022)
+22%
Median Pay (per annum)
€12,100
Occupational Handbook 2018
391