Page 54 - JobsPlus - Occupational Handbook

Occupation data
Entry level education / special licences / warrants
Previous experience in a sales and/or marketing- related position is often a requirement.
Additionally, a qualification at MQF Level 6 or higher in relevant areas including business, sales and marketing, management or commerce may be required by the employer. Training programmes include:
• Bachelor of Arts (Honours) in Business Enterprise (MCAST) (MQF Level 6)
For related training offered by other educational institutions, it is advisable to consult the list of accredited courses on the NCFHE website.
On-the-job training is usually offered by the employer.
Knowledge and skills
Sales and Marketing Managers are expected to have:
• Commercial awareness and business skills
• An understanding of the industry the
organisation is operating in
• Knowledge of the products and/or services
being promoted
• Knowledge of competitors’ activities and
pricing strategies
• An understanding of consumer psychology
• The ability to conduct market research
• The ability to behave in line with the
organisation’s brand standards
• Knowledge of consumer rights
• Public speaking skills and the ability to
deliver presentations
• Personnel management skills
• The ability to persuade, influence, negotiate
and network successfully
• The ability to build long-lasting business
relationships
• Knowledge of health and safety procedures
Transferable skills should include:
• Interpersonal skills
• Strong communication skills in Maltese and/
or English
• IT skills
• Digital marketing skills
• Customer care skills
• Organisational and planning skills
• Time management skills and the ability to
cope with the pressure of demanding targets and tight deadlines
Number of employees (2017)
1,000
Share of foreigners (2017)
35%
Job Outlook (2018 - 2022)
+27%
Median Pay (per annum)
€25,000
• Bachelor of in Marketing (MQF Level 6)
Commerce (University
(Honours) of Malta)
• Bachelor of Commerce (Honours) in Management (University of Malta) (MQF Level 6)
Additionally, a Master Degree in business- related areas such as the following may be considered an asset:
• Executive Master of Business Administration (University of Malta) (MQF Level 7)
• Master of Science in Strategic Management and Marketing (University of Malta) (MQF Level 7)
For further details on specific entry requirements, it is advisable to consult the respective educational institution’s website.
Qualifications awarded by foreign bodies need to be recognised or pegged with a particular MQF Level by the MQRIC office within NCFHE.
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