Page 53 - JobsPlus - Occupational Handbook

Sales and Marketing Manager
Occupation Code: 1221
Alternative titles: Sales and Marketing Account Manager, Chief Marketing Officer
Job description and duties
Sales and Marketing Managers are responsible
for planning, promoting and selling an
organisation’s products and/or services. It may be the case that a Sales and Marketing Although duties vary according to the size of the function is split between two Managers, i.e. organisation, a Sales and Marketing Manager Sales Manager and Marketing Manager. In is typically expected to: such cases, the two functions typically work
• Identify new business opportunities and approach prospective clients
• Develop a sales strategy
• Conduct sales projections and detailed
analysis of sales data
• Determine optimal prices and potential
discount rates
• Prepare budgets, targets and timelines
• Plan marketing strategies through
promotional and advertising campaigns
• Negotiate terms and conditions of
agreements and contracts
• Organise events aimed at promoting the
organisation’s products and/or services
• Conduct social media campaigns and
maintain an online presence
• Monitor the market to see if the full potential market share is being analysed and absorbed
• Gauge performance of products and/or
services
• Analyse customer feedback and evaluate
potential improvements
• Resolve customer complaints attributed to
the company’s products and/or services
• Liaise regularly with business contacts including dealers, distributers and
intermediaries
• Overseeing the selection, training and
very close together in order to achieve targets.
Work environment
Sales and Marketing Managers are required in many settings including retail and wholesale, engineering and construction, manufacturing, transportation and storage, hospitality and tourism, information and communications technology and health. Sales and Marketing Managers typically work in an office environment and also meet with clients outside the office. This role may require travelling and attending events like product and/or service launches, fairs, expos and conferences.
Sales and Marketing Managers typically work 40 hours a week from Monday to Friday. Working during weekends may also be required.
performance of staff
Occupational Handbook 2018
53