Page 380 - JobsPlus - Occupational Handbook

• A sociable personality
• A well-groomed appearance
• An entrepreneurial mindset
• Assertiveness
• Charisma
• Confidence
• Diligence
• Efficiency
• Enthusiasm
• Flexibility
• Patience
• Trustworthiness
Related career opportunities
• Sales and Marketing Executive
• Sales Demonstrator and Representative
• Selling and Sales Coordinator
• Shop Manager
• Shopkeeper/Retailer
Merchandiser
Occupation Code: 5223
Alternative titles: Visual Merchandiser, Retail Merchandiser, Sales Merchandiser, Merchandising Coordinator
Job description and duties
Merchandisers are responsible for devising a strategy to maximise sales and profits for a company. Although duties vary according to sector and company, a Merchandiser is typically expected to:
• Assist Purchasing Agents to plan the type of merchandise required and how much stock is needed
• Ensure products are located in the appropriate outlets and that the required stock levels are available
• Ensure that products are priced at the appropriate value
• Seek information on customers’ reactions to products
• Liaise with the marketing department to develop marketing initiatives and oversee promotional campaigns
• Monitor competitors’ products and pricing strategies
• Put forward recommendations for new merchandise
• Detect and resolve any manufacturing and supply issues
Merchandisers may be Visual Merchandisers, in which case they are exclusively responsible for the display of products in outlets and would be expected to:
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