Page 151 - JobsPlus - Occupational Handbook

Knowledge and skills
Advertising and Marketing Professionals are expected to have:
• Digital strategy skills
• Commercial and business awareness and
budget management skills
• Knowledge of different media channels and
how they operate e.g. TV, radio, press and
internet
• Proficiency in digital media (social media
marketing, content management systems,
email marketing builders and bulk senders)
• Basic analytical skills to analyse online analytic tools like Google Analytics,
Facebook Analytics and others
• Knowledge of Search Engine Optimization
(SEO), especially in relation to content
marketing
• Knowledge of ranking factors and search
engine algorithms
• Design skills and knowledge of design
tools like Photoshop and InDesign (where applicable)
Transferable skills should include:
• Interpersonal skills
• Written communication skills, with the ability
to adapt communication style to different
stakeholders and audiences
• Organisational and planning skills
• Time management skills and the ability to
work under pressure and adhere to deadlines
• Decision making and problem solving skills
• IT skills
• Presentation skills
• The ability to work independently and as part
of a team
• Leadership and project management skills
Additional qualities
These may include:
• A flair for writing
• A friendly and outgoing personality
• Accuracy
• An interest in design
• Attention to detail
• Creativity
• Flexibility
• Proactive and highly driven
• The ability to see things from different
perspectives
• Willingness to learn
Related career opportunities
• Author and Related Writer
• Brand Manager
• Communications Executive
• Digital Marketing Executive
• Market Research Analyst
• Public Relations Officer
• Sales and Marketing Executive
• Social Media Specialist
Occupational Handbook 2018
151