Page 149 - JobsPlus - Occupational Handbook

Occupation Code: 2431 Advertising and Marketing Professional
Alternative titles: Marketing Executive, Marketing Account Executive, Marketing Officer, Marketing
Coordinator, Digital Marketing Executive, Advertising
Specialist
Manage advertising and marketing budgets Manage brand and corporate identity Source advertising opportunities, book traditional adverts in the press, radio or TV, and online adverts (local news websites and social media platforms)
Manage the production of marketing material including brochures, posters, sales collateral, online newsletters, videos, online or print adverts
Identify potential markets
Conduct market research and monitor competitor activity
Write and edit content for print material (e.g. adverts, brochures, flyers, press releases) and multiple online platforms (e.g. webpages, e-shots, social media posts)
Monitor online campaigns, access analytics and compile reports
Organise promotions and events for clients and the media (e.g. press conferences) Optimise copy and landing pages for search engine marketing
Job description and duties
Advertising and Marketing Professionals focus on developing and coordinating advertising strategies and campaigns, and determining the market for new/existing goods and services. Advertising and Marketing Professionals are required in various sectors. Their role may vary depending on the size of the organisation.
An Advertising and Marketing Professional is typically expected to:
• Create and execute marketing campaigns to promote a product, service or idea through traditional marketing and digital marketing methods including pay per click, social media, email, and mobile marketing
• Present advertising and marketing campaigns and budgets to external/internal clients (colleagues and senior management)
• Liaise with a range of stakeholders including external and internal clients (colleagues), media, suppliers, printers, designers and web developers, sponsorship partners and more
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Work environment
Advertising and Marketing Professionals usually work within marketing departments in private organisations, public offices or non-profit organisations or in advertising and marketing agencies that offer the full spectrum of marketing services. Advertising and Marketing Professionals are required in most economic sectors.
Occupational Handbook 2018
149