Page 150 - JobsPlus - Occupational Handbook

Advertising and Marketing Professionals typically work in an office environment. Additionally, they may be required to work outside the office which may involve visiting clients at their premises and meeting with suppliers. Such roles are generally on a full-time basis and working hours usually involve normal office hours. However, evening and weekend work may be expected when the role involves organising or attending events or when tight marketing campaign deadlines need to be met.
Occupation data
Entry level education / special licences / warrants
There are different ways through which one may become an Advertising and Marketing Professional. The most common route is to obtain a recognised qualification through a full- time study programme related to commerce, marketing, communications and media studies, business and management or psychology. Full- time study programmes include the following:
•Advanced Diploma in Business Administration (MCAST) (MQF Level 4)
• Advanced Diploma in Marketing (MCAST) (MQF Level 4)
• Bachelor of Arts (Honours) in Business Enterprise (MCAST) (MQF Level 6)
• Diploma in Management Studies (University of Malta) (MQF Level 4)
• Bachelor of Commerce (Honours) in Marketing (University of Malta) (MQF Level 6)
• Bachelor of Communications (Honours) (University of Malta) (MQF Level 6)
• Bachelor of Arts in Communication Studies and Psychology (University of Malta) (MQF Level 6)
A post-graduate degree or Master’s degree is not usually a requirement for entry level advertising and marketing roles, however, as one progresses through an advertising and marketing career, post-graduate and master degrees are becoming more popular.
For further details on specific entry requirements, it is advisable to consult the respective educational institution’s website.
Qualifications awarded by foreign bodies need to be recognised or pegged with a particular MQF Level by the MQRIC office within NCFHE.
One may also choose to follow part-time professional courses in marketing. This route is suitable for individuals already working in an advertising and marketing role and would like to progress to a more senior role, such as entering an organisation as an Administrator or Intern and moving to Marketing Coordinator or Executive. This is also a suitable route for individuals who would like to transition into advertising and marketing from another line of work.
For related training offered by other educational institutions, it is advisable to consult the list of accredited courses on the NCFHE website.
A vaild driving licence may be required for such a role.
On-the-job training is usually offered by the employer.
Number of employees (2017)
785
Share of foreigners (2017)
52%
Job Outlook (2018 - 2022)
+34%
Median Pay (per annum)
€20,100
Jobsplus
150