Page 92 - JobsPlus - Occupational Handbook

Additional qualities
These may include:
• A goal-oriented approach
• A logical approach
• A practical orientation
• Attention to detail
• Creativity and innovation
• Enthusiasm for the sector
• Manual dexterity
• The ability to understand the bigger picture
Related career opportunities
• Construction Manager
• Draughtsperson
• Interior and Commercial Designer and
Decorator
• Project Manager
• Tendering and Estimating Manager
Graphic Designer
Occupation Code: 2166
Alternative titles: Graphic Artist, Commercial Designer, Advertising Artist
Job description and duties
Graphic Designers may work on a variety of visual concepts depending on the industry. These may include activities such as web advertising, advert design, book design, game design, product packaging, corporate communications and corporate identity (i.e. visual branding for organisations). A Graphic Designer would typically be expected to:
• Meet clients to discuss the objectives and requirements of the job at hand
• Develop design briefs according to the client’s wishes and in liaison with the Creative Director or Account Manager
• Present ideas and concepts to the client
• Create a design brief within time and
cost constraints
• Give presentations to clients and
gather feedback
• Incorporate changes recommended by client
• Final review for errors before publishing
or printing
• Keep up with design trends and developments
in software tools to digitally generate new images
Work environment
Graphic Designers work in any business area which relies on creative visual design. These include marketing agencies, advertising
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